International Online-Lecture: Intellectual Property Essentials for Ukrainian SMEs – How to Protect Innovation in the EU

Protecting innovation and intangible assets is becoming a strategic priority for Ukrainian businesses – especially in the context of EU approximation and internationalisation. 

This webinar, delivered by the European IP Helpdesk, will provide a practical introduction to intellectual property rights (IPR) in the EU. We will focus on how Ukrainian SMEs can protect their trade marks and inventions in Europe, with an emphasis on cost-effective tools such as the EU trade mark and the new Unitary Patent system.

Target audience: export-oriented SMEs, innovation managers, legal & IP advisors, entrepreneurs 

Speakers: 

• Claire Fritz, Head of IP & Innovation at Eurice GmbH and Coordinator of the European IP Helpdesk, the official IP support initiative of the European Commission. Claire is a seasoned expert in international IP strategy with a strong focus on SME support, EU funding, and knowledge valorisation. 

• Michele Dubbini, Senior IP Expert and Head of Training at the European IP…