International Online-Lecture: Trends in HR, Marketing and L&D: Using Credible Data Analytics to Design Learning

Credibility — and whether or not a person has it — determines who you trust for guidance and what information you use to make decisions. The four components of credibility are being:

• Known.

• Likeable.

• Helpful.

• Trustworthy.

Credibility is gained (or lost) by what a person says, how they say it, what they do, and what others say about them.