GB4U Cofounder spoke on private sector challenges on Ukraine’s path to the EU

On July 16, Iaroslava Savastieieva, Deputy Director of the European Business Association and GB4U Cofounder, joined the debate «Challenges faced by the Ukrainian private sector on the path to EU membership», hosted by the Employers' Group of the European Economic and Social Committee (EESC).

The discussion focused on strengthening dialogue between Ukrainian business and European counterparts, particularly amid the ongoing war and recovery efforts. Iaroslava highlighted access to finance as one of the essential prerequisites for attracting investment for the country’s recovery and promoting Ukraine as a business destination. She also presented insights from the EBA’s foreign investor sentiment survey, outlining the main barriers to investment, investor readiness, and the willingness to contribute to Ukraine’s reconstruction.

Additionally, she touched upon the key reforms and the state of affairs regarding the currency regulation, tax and customs spheres, and the labour market, all essential for aligning Ukraine’s economy with EU standards and ensuring its long-term competitiveness.

We are grateful for the invitation and the opportunity to contribute to strengthening Ukraine-EU cooperation!