The GB4U showcased wartime SME support efforts at the WTO

The CEO and Co-founder of Global Business for Ukraine, Executive Director of the European Business Association, Anna Derevyanko, spoke on behalf of Ukraine at the WTO Working Group on MSMEs in Geneva.

Anna shared the key findings of the EBA Small Business Sentiment Index survey, including shifts in the business environment and the impact of the full-scale war on small and micro-business operations.

She also highlighted the Association’s MSME support project, Unlimit Ukraine, and its core initiatives since 2022. These include the Export School, the Business School for Veterans, educational programmes such as SME Online Hub, PrivatBank Business Platform, and Small Talks, as well as the regional business support programme “Sustainable business development in times of uncertainty”, B2B networking, research, and community building.

We sincerely appreciate the WTO for the invitation and the chance to share the resilience stories, challenges, and needs of Ukrainian entrepreneurs at the international level.